Our Story

Hi, I’m Jaye.  

I am beyond thrilled you have found yourself here at my beating heart, Hand On My Heart. An Australian fashion brand I have been dreaming about, creating, and honing for years. I have finally conjured up the courage to step out from behind the global fashion houses I have been designing for, for decades, to convey my creative ethos.

At the core of the brand is my desire to constantly create and produce beautiful products that have only a positive impact for our people and our planet. 

I grew up in pretty much complete isolation on a Merino wool farm embedded deep within the rugged, and often harsh, beauty of land gripping the Australian Outback. The extremities of this environment ignited a physical and spiritual connection to the land and wider universe which I’ve continued to carry and nurture no matter where I have lived and worked in the world. 

Designing Hand on My Heart is so much more than just a dress you slip on.  To me it’s about connection and the garments created are an extension of how I see fashion - as wearable art with the ability to positively transform your sense of self, carving out unique individual looks. 

It is also with this intent that I have hand-selected female lead artisans and makers, who practise ancient time-honoured techniques, to produce Hand On My Heart.  I see my designs as a canvas for their skills and to help combat an often-toxic industry which is damaging to both our environment and to underpaid workers.  

 My collections will always be produced in a truly artisanal spirit, only bringing you beautiful soulful, sustainable, and ethical garments which I hope are cherished for generations to come.

Welcome to Hand On My Heart xx